From Wiki to WYSIWIG: A Crash Course in Social Media for Arts People

This event is currently full; if you are interested in attending, please contact Melissa Cooper at 215-557-7811 ext 24 or melissac@philaculture.org and we will add you to our Waiting List. We will honor these spots on a first come, first served basis. Thank you.

From Wiki to WYSIWIG: A Crash Course in Social Media for Arts People
with special guest presenter Beth Kanter

We’ve all heard the buzz words – web 2.0, blogs, Facebook, Twitter, but what do they really mean and how do arts organizations determine whether or not integrating social media will return real value? Want to learn how you can avoid being seduced by “shiny object syndrome” (technology hype) or overwhelmed by the number of strategies, tools and tactics? Then this full day session is for you!

In the morning session, we will cover the concepts of social media; ways a nonprofit arts organization can determine when a social media strategy is appropriate, what social media is and how to create an effective social media strategy. This workshop will demystify some of the tools and share examples of successful and not so successful strategies from the arts nonprofit sector.

After lunch, we get interactive with The Social Media Game: Selecting Web 2.0 Tools and Communication Strategies. Using a special deck of cards, participants will work in small groups to develop a strategy, identify challenges, and benefits to integrating social media tools and strategies in a nonprofit organization. Participants will leave the session with one or two ideas to implement back at the office and some additional resources for continued learning. We’ll also demonstrate various tools and techniques relevant to the discussion.

Agenda

9:30 - 10:00am Registration and continental breakfast (provided)
10:00 - 12:30pm Morning Session
12:30 - 1:30pm Lunch (provided)
1:30 - 4:00pm Afternoon Session

 

Beth Kanter is a trainer, blogger, and consultant to nonprofits and individuals in the effective use of social media. Her expertise is how to use new web tools (blogging, tagging, wikis, photo sharing, video blogging, screencasting, social networking sites, and virtual worlds, etc) to support nonprofit work. She worked as an arts administrator for New England Conservatory, Boston Symphony, and Pro Art Chamber Orchestra before she became an independent consultant. She served as an outside evaluator for the National Endowment for the Arts for its Advancement and Challenge Grant programs for over ten years. She is an experienced coach to "digital immigrants" in the personal mastery of these tools. To learn more about Beth and her work, please visit her blog, How Nonprofits Can Use Social Media at http://beth.typepad.com/

This workshop is supported by The Wallace Foundation and The Philadelphia Foundation and is a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.

 

Heather Anderson, External Affairs Assistant, Delaware Art Museum Ilana Blumenthal, Public Relations Associate, National Museum of American Jewish History Laura Blumenthal, Graphic Design & Website Manager, Pennsylvania Academy of Fine Arts jim cavanagh, website manager, the franklin Terry Cruz, Director of Marketing, The Grand Opera House Tara Davis, Director of Marketing & Tourism, Winterthur Museum & Country Estate Liz Deeny, Development Associate, Kardon Institute for Arts Therapy Nicole DelCollo, Admissions & Communications Coordinator, Continuin, Moore College of Art & Design Rosemarie DeLuca, Marketing & PR Director, Act II Playhouse Mike Donohoe, Marketing and Public Relations Coordinator, The Clay Studio Molly Dougherty, Executive Director, Foundation for Self-Taught American Artists Steven Duckworth, Administrative Assistant, Friends of the Free Library Netanel Eliezer, Assistant Director, InLiquid Amy Ellsworth, Digital Media Developer, Penn Museum Mia Gannon, Advertising and Promotions Coordinator, Philadelphia Museum of Art REGINA A GRIFFIN, WEB PRODUCER, WXPN Siobhan Hagan, Staff Associate, Dance Affiliates Keltie Hawkins, Marketing and Communications Manager, Conservation Center for Art and Historic Artifacts Natalee Hill, Communications Manager, Theatre Alliance of Greater Philadelphia Jason Horst, Associate Director, Temple University, Boyer College of Music and Dance Simone Jones, Marketing Manager, Rutgers-Camden Center for the Arts Levi Landis, Executive Director, Philadelphia Folksong Society Maia Lee, Marketing Coordinator, Rosenbach Museum & Library James Mundie, Registrar & IT manager, Samuel S. Fleisher Art Memorial Kimberly Niemela, Director, COSACOSA art at large, Inc. Daria Panichas, Web Communications Manager, Chemical Heritage Foundation Jennifer Rycerz, Public Relations Manager, The Curtis Institute of Music Maneesha Sane, Assistant Director - Art Education, Mural Arts Program Andrew Schwalm, Marketing Coordinator, First Person Arts Teri Scott, Marketing Manager, The Academy of Natural Sciences Kate Simpson, Manager of Marketing and Tourism, South Jersey Cultural Alliance Judy Smith, Web designer, Philadelphia Folklore Project Connie Sophocles, Consultant, Powerful Voices for Urban Kids Rita Soto, Marketing Director, Painted Bride Art Center Adam Travia, Director of External Relations, The Philadelphia Shakespeare Festival Claudia van Poperingen, Marketing Assistant, Pennsylvania Ballet Elise Vider, Deputy Director, Preservation Alliance for Greater Philadelphia Devin Wachs, Public Relations Coordinator, Bryn Mawr Film Institute Veronica Wentz, Web and New Media Director, GPTMC

Wednesday, September 10, 2008 from 9:30 AM - 4:00 PM (ET)

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Greater Philadelphia Cultural Alliance

On behalf of over 375 members, the Cultural Alliance leads the effort to increase awareness of, participation in and support for arts and culture in the Greater Philadelphia region.

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